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How much can be the value of a Barbie dolls?
Released in 1959, the first-ever Barbie doll features golden hair, a black and white bathing suit and blue eyeshadow. While this rare Barbie has an estimated worth of $8,000, a mint condition doll sold at auction for $27,450. Source: https://www.goodhousekeeping.com/life/money/g3844/most-expensive-barbies-ever/
How much is the Barbie brand worth?
According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel’s current market value). The doll is also still frequently at the top of the National Retail Federation’s holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html
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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source Website
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