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Is Barbie and Ken still together?
Barbie and Ken: Back together on Valentine’s Day. The celebrity toy-couple who shocked the world with their split after 43 years together have reunited. … He wanted Barbie back he succeeded … on Valentine’s Day. Ken and Barbie’s Facebook status now says “in a relationship.”
Source: http://money.cnn.com/2011/02/14/news/companies/ken_barbie_reunite_valentines_day/index.htm
Who is the owner of Mattel?
Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. Source: https://en.wikipedia.org/wiki/Mattel
Original Cartoon Network Barbie Films
Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source
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Teachers are purchasing these best reviewed toys and gifts at Amazon since last few weekends. Buy more Star Wars action figure toys from Amazon. Hasbro is a toy company that purchased the Kenner company in the early 1990s. It currently holds the master license from Lucasfilm Ltd. to produce all Star Wars-branded toys. Hasbro manufactures action figures and a number of other Star Wars-branded toys, including Galactic Heroes, Star Wars Transformers, and the Titanium Series – SOURCE. The Kenner toy company produced a line of Star Wars action figures based on characters in the original Star Wars movie trilogy. Over 100 unique action figures were produced and sold from 1978 to 1985, during which time over 300 million Star Wars action figures were sold – SOURCE.
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