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How old is Ken and Barbie?
Ken (doll) Ken is a fashion doll introduced by Mattel in 1961 as the fictional counterpart of Barbie, who was introduced two years earlier. Similar to his female counterpart, Ken has a fashionable line of clothing and accessories. Source: https://en.wikipedia.org/wiki/Ken_(doll)
How tall is the Barbie doll?
By far the loudest chorus of criticism levelled at Barbie is that she promotes an unrealistic body image for young women. A standard Barbie doll is 11.5in tall, equating to 5ft 9in at 1/6 ‘playscale’. Barbie’s vital statistics have been estimated by Yale academics at 36in (bust), 18in (waist) and 33 in (hips). Source: https://www.telegraph.co.uk/news/shopping-and-consumer-news/12122027/Introducing-the-new-realistic-Barbie-The-thigh-gap-has-officially-gone.html
How much is the Barbie brand worth?
According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel’s current market value). The doll is also still frequently at the top of the National Retail Federation’s holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html
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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Wikipedia
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Parents are purchasing these famous toys and gifts at Amazon since last two weekends. Browse famous Playskool Weebles Treehouse Playset at Amazon Toys & Games. Weebles is a trademark for several lines of children’s roly-poly toys originating in Hasbro’s Playskool division on July 23, 1971. Tipping an egg-shaped Weeble causes a weight located at the bottom-center to be lifted off the ground. Once released, gravitational force brings the Weeble back into an upright position – SOURCE.
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