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Barbie’s boyfriend Ken gets a makeover: Man buns and new skin tones. It’s taken decades, but Barbie’s boyfriend Ken is now getting a well-deserved transformation. Tuesday, Mattel announced 15 new looks for Ken, including three body types: slim, broad and original. Source: https://www.usatoday.com/story/money/2017/06/20/barbie-boyfriend-ken-doll-mattel-conrows/412063001/
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History. Nine original Beanie Babies were launched in 1993: Legs the Frog, Squealer the Pig, Spot the Dog, Flash the Orca, Splash the Whale, Chocolate the Moose, Patti the Platypus, Brownie the Bear (later renamed “Cubbie”), and Pinchers the Lobster (with some tag errors with “Punchers”). Source: https://en.wikipedia.org/wiki/Beanie_Babies
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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source
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People are purchasing these economical toys and gifts at Amazon since last two days. Check new Cabbage Patch Kids at wholesale rates. Cabbage Patch Kids are a line of soft sculptured toy dolls sold by Xavier Roberts and registered in the United States copyright office in 1978 – SOURCE.
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