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Is Ken Barbie’s boyfriend?

Barbie’s boyfriend Ken gets a makeover: Man buns and new skin tones. It’s taken decades, but Barbie’s boyfriend Ken is now getting a well-deserved transformation. Tuesday, Mattel announced 15 new looks for Ken, including three body types: slim, broad and original. Source: https://www.usatoday.com/story/money/2017/06/20/barbie-boyfriend-ken-doll-mattel-conrows/412063001/

How big is the American Girl doll?

18-inches – Standing 18-inches tall, the American Girl doll towers over her competition with more than 18 million dolls sold since the company was founded in 1986 and raking in $436 million in sales during 2009 alone. Source: https://www.aol.com/2010/10/09/how-much-does-an-american-girl-doll-really-cost/

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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Read More…

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Disney Princess Royal Shimmer Belle Doll 2023-24

Submitted by on Mar 6, 2020
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You might be interest in recommended Barbie Doll Toy From Amazon, Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

When did Barbie become popular?

Upon her return to the United States, Handler redesigned the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler’s daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. Source: https://en.wikipedia.org/wiki/Barbie

How much is the Barbie brand worth?

According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel’s current market value). The doll is also still frequently at the top of the National Retail Federation’s holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html

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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Read More…

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Official Website: http://play.barbie.com/en-us

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