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How old is Ken and Barbie?
Ken (doll) Ken is a fashion doll introduced by Mattel in 1961 as the fictional counterpart of Barbie, who was introduced two years earlier. Similar to his female counterpart, Ken has a fashionable line of clothing and accessories. Source: https://en.wikipedia.org/wiki/Ken_(doll)
How tall is the Barbie doll?
By far the loudest chorus of criticism levelled at Barbie is that she promotes an unrealistic body image for young women. A standard Barbie doll is 11.5in tall, equating to 5ft 9in at 1/6 ‘playscale’. Barbie’s vital statistics have been estimated by Yale academics at 36in (bust), 18in (waist) and 33 in (hips). Source: https://www.telegraph.co.uk/news/shopping-and-consumer-news/12122027/Introducing-the-new-realistic-Barbie-The-thigh-gap-has-officially-gone.html
Who is the owner of Mattel?
Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. Source: https://en.wikipedia.org/wiki/Mattel
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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Wikipedia
Barbie: A Fashion Fairytale
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Official Website: http://play.barbie.com/en-us
IMDB: https://www.imdb.com/list/ls033255925/
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