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Shop discounted Barbie Doll, Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
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Is Barbie and Ken still together?
Barbie and Ken: Back together on Valentine’s Day. The celebrity toy-couple who shocked the world with their split after 43 years together have reunited. … He wanted Barbie back he succeeded … on Valentine’s Day. Ken and Barbie’s Facebook status now says “in a relationship.”
Source: http://money.cnn.com/2011/02/14/news/companies/ken_barbie_reunite_valentines_day/index.htm
How much is the Barbie brand worth?
According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel’s current market value). The doll is also still frequently at the top of the National Retail Federation’s holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html
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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Read More…
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Barbie’s Fashion MagazineBarbie’s Fashion Magazine
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Happy Birthday, Barbie!Happy Birthday, Barbie!
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Parents are browsing these economical toys and gifts at Amazon since last few months. Shop latest Doc McStuffins Original Toys from Amazon. Dottie “Doc” McStuffins is a nurturing 6 year old girl who cares for stuffed animals and toys in her playhouse clinic. When she puts on her stethoscope, something magical happens toys, dolls and stuffed animals come to life and she can communicate with them. Like any good doctor, Doc has assistants helping her at her clinic. Her stuffed animal friends who assist Doc include exceedingly proud dragon Stuffy, cuddly best friend Lambie and caring hippo nurse Hallie. Whether it’s loose stitching, low batteries or a blow-up toy that has sprung a leak, Doc and her friends are there to fix up the stuffed animals and toys – SOURCE.
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