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When did Barbie become popular?
Upon her return to the United States, Handler redesigned the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler’s daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. Source: https://en.wikipedia.org/wiki/Barbie
How many Barbie dolls are sold each year?
In 2008, Mattel gave the (vague and probably rounded-up figure) of three Barbies sold every second, which works out as an estimate of 94.5m dolls sold per year. Today, their website claims that one Barbie is sold every three seconds, which would be an estimated 10.5m sold every year. Source: https://www.telegraph.co.uk/women/womens-life/11169524/Are-we-falling-out-of-love-with-Barbie.html
Notable Barbie Films of All Time – Barbie
Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Wikipedia
Barbie and the Magic of Pegasus 3-D
Barbie Diaries
Barbie Fairytopia: Mermaidia
Barbie in the 12 Dancing Princesses
Barbie Fairytopia: Magic of the Rainbow
Barbie as the Island Princess
Notable Barbie Series Games
Barbie With TwinsBarbie With Twins
Barbie And Kitty FashionistasBarbie And Kitty Fashionistas
New Born Twins CareNew Born Twins Care
Barbie Galaxy Fashion ReportBarbie Galaxy Fashion Report
Barbie 4 Seasons MakeupBarbie 4 Seasons Makeup
Barbie’s Cute ChristmasBarbie’s Cute Christmas
Super Barbie Maternity DecoSuper Barbie Maternity Deco
Super Barbie Cat CareSuper Barbie Cat Care
Barbie Makeup ArtistBarbie Makeup Artist
Barbie Pool Party CleaningBarbie Pool Party Cleaning
Barbie And Her Cute DogBarbie And Her Cute Dog
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