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When did Barbie become popular?

Upon her return to the United States, Handler redesigned the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler’s daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. Source: https://en.wikipedia.org/wiki/Barbie

How much is the Barbie brand worth?

According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel’s current market value). The doll is also still frequently at the top of the National Retail Federation’s holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html

Official Barbie Films of All Time – Barbie Movies

Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. More Details….

Barbie and the Secret Door

Barbie in Princess Power

Barbie in Rock ‘N Royals

Barbie & Her Sisters in the Great Puppy Adventure

Official Barbie Series Games

Barbies Beauty And The Beast LooksBarbies Beauty And The Beast LooksNew Game

Divas on Pinterest: Barbie vs Ariel vs CindyDivas on Pinterest: Barbie vs Ariel vs Cindy

Barbie’s Movie Inspired OutfitsBarbie’s Movie Inspired Outfits

Super Barbie’s ManicureSuper Barbie’s Manicure

Barbie in Disney Rock BandBarbie in Disney Rock Band

Ariel as Barbie’s Wedding StylistAriel as Barbie’s Wedding Stylist

Super Barbie Thanksgiving Party CleanupSuper Barbie Thanksgiving Party Cleanup

Barbie Back to SchoolBarbie Back to School

Super Barbie Pregnant EmergencySuper Barbie Pregnant Emergency

Pregnant Barbie Cooking Pony CakePregnant Barbie Cooking Pony Cake

Just Me & My MirrorJust Me & My Mirror

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