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“If Barbie were an actual woman, she would be 5’9″ tall, have a 39″ bust, an 18″ waist, 33″ hips and a size 3 shoe,” Slayen wrote in the Huffington Post. “She likely would not menstruate… she’d have to walk on all fours due to her proportions.” Slayen estimates Barbie would weigh 110 pounds and have a BMI of 16.24.
Source: https://www.cbsnews.com/news/life-size-barbies-shocking-dimensions-photo-would-she-be-anorexic/
18-inches – Standing 18-inches tall, the American Girl doll towers over her competition with more than 18 million dolls sold since the company was founded in 1986 and raking in $436 million in sales during 2009 alone. Source: https://www.aol.com/2010/10/09/how-much-does-an-american-girl-doll-really-cost/
Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source Website
Official Website: http://play.barbie.com/en-us
IMDB: https://www.imdb.com/list/ls033255925/
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