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Barbie’s boyfriend Ken gets a makeover: Man buns and new skin tones. It’s taken decades, but Barbie’s boyfriend Ken is now getting a well-deserved transformation. Tuesday, Mattel announced 15 new looks for Ken, including three body types: slim, broad and original. Source: https://www.usatoday.com/story/money/2017/06/20/barbie-boyfriend-ken-doll-mattel-conrows/412063001/

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Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. Source: https://en.wikipedia.org/wiki/Mattel

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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. More…

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Customers are searching these trending toys and gifts at Amazon since last four months. Check latest Transformers Toys, Bots and Action Figures. Transformers is a line of toys produced by the American toy company Hasbro and Japanese company Takara. It spawned the Transformers media franchise. The premise behind the Transformers toyline is that an individual toy’s parts can be shifted about to change it from a vehicle, a device, or an animal, to a robot action figure and back again. The taglines “More Than Meets The Eye” and “Robots In Disguise” reflect this ability – SOURCE.