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When did Barbie become popular?
Upon her return to the United States, Handler redesigned the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler’s daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. Source: https://en.wikipedia.org/wiki/Barbie
How much is the Barbie brand worth?
According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattel’s current market value). The doll is also still frequently at the top of the National Retail Federation’s holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html
Official Barbie Doll Princess Films
Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source Website
Barbie: The Princess & the Popstar
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Official Website: http://play.barbie.com/en-us
IMDB: https://www.imdb.com/list/ls033255925/
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People are purchasing these top toys and gifts at Amazon since last two months. Find best Disney Frozen Dolls Queen Elsa, Princess Anna. Queen Elsa of Arendelle is a fictional character who appears in Walt Disney Animation Studios’ 53rd animated film Frozen. She is voiced primarily by Broadway actress and singer Idina Menzel. At the beginning of the film, she is voiced by Eva Bella as a young child and by Spencer Lacey Ganus as a teenager – SOURCE.
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