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Is Barbie and Ken still together?
Barbie and Ken: Back together on Valentine’s Day. The celebrity toy-couple who shocked the world with their split after 43 years together have reunited. … He wanted Barbie back he succeeded … on Valentine’s Day. Ken and Barbie’s Facebook status now says “in a relationship.”
Source: http://money.cnn.com/2011/02/14/news/companies/ken_barbie_reunite_valentines_day/index.htm
How many Barbie dolls are sold each year?
In 2008, Mattel gave the (vague and probably rounded-up figure) of three Barbies sold every second, which works out as an estimate of 94.5m dolls sold per year. Today, their website claims that one Barbie is sold every three seconds, which would be an estimated 10.5m sold every year. Source: https://www.telegraph.co.uk/women/womens-life/11169524/Are-we-falling-out-of-love-with-Barbie.html
Official The Barbie Films – Get Barbie
Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source Website
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Official Website: http://play.barbie.com/en-us
IMDB: https://www.imdb.com/list/ls033255925/
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